John A. Salzer Seed Co., 1902, La Crosse, Wisconsin
1902 Salzer Company catalog

1902 Salzer Company catalog


 


One of the characteristics of American garden catalogs is an emphasis on size and earliness, rather than flavor. The market gardener who could deliver the earliest and largest produce reaped the highest rewards and "early" and "giant" became equated with profit. In an era of unbridled horticultural hype, Salzer's catalogs are particularly noteworthy for their wild exaggerations.